If demand exists,where is it leaking?
In B2B, the problem is rarely reach. It's usually one growth surface underperforming.
We find what's slowing revenue. Then fix the surface causing it.
Who This Is For
Sound familiar?
How We Think About This
Every leak has a location.
A surface is any point where a potential customer interacts with your business before converting.
Your website
Where demand lands, and decides whether to stay or leave.
Your search presence
How you show up when someone searches for what you solve.
Your ads
The paid placements that bring people into your world.
Your outreach
The emails or messages you send to people who might need you.
What This Looks Like
One variable. Seven times the outcome.
Meta ads to a landing page.
A commoditized service. 532 visitors in a month.
Scroll depth showed the disconnect.
Only 71 users scrolled past 10%. 25 made it to 90%. That's 4.7% engaging deeply enough to read the offer. Conversions that month: 3.
Channel-intent misalignment.
Meta had identified the right demographic. But these users weren't searching for the service. They were scrolling. No context, no urgency, no reason to keep reading.
One change.
Move the budget to Google Search. Same service. Same landing page. Same offer.
Three weeks later.
366 visitors. 210 scrolled past 90%. 57% deep engagement. A 9x increase. Conversions: 20. Fewer visitors. Higher intent. The page didn't change. The audience did.
This is what a structural diagnostic isolates. Most teams optimize noise. We correct alignment.
Begin with the diagnosticWhere Growth Systems Break
The surface looks fine. The system underneath doesn't.
Landing page answers the wrong question
Visitor arrives with a problem. Page opens with product features. No signal they're in the right place.
Targeting is right. Message blends in.
Qualified buyers see your outreach. It reads like everyone else's. Nothing specific. Nothing urgent.
Right audience. Wrong intent state.
The targeting reaches the correct people. But they arrive without active intent. Same demographic. Different state of mind.
New activity on broken foundations.
Another campaign launches. Another channel added. The underlying system still leaks. Budget flows through. Returns don't.
Diagnosis first.
We look at where demand enters and where it drops. This takes days, not weeks.
One surface at a time.
One surface is usually closer to working than the rest. We start there.
Measured outcomes.
Every engagement has a clear before and after. If the surface is not leaking less, we have not succeeded.
Repair.
Once the constraint is clear, we fix the surface. Websites, ads, SEO, outreach. We execute the repair.
If This Resonates
Growth that feels harder than it should usually has a reason.
If you suspect something is leaking but are not sure where, we can look together. We'll tell you what we see.